Top Ten Low-Budget Marketing Ideas

Businesses need to market their products to increase their revenues. However, small businesses cannot compete with larger cones with their limited budgets. But the fact remains that they must find a way for promotion for staying afloat. But there are many methods for marketing your businesses by spending a little money. Notwithstanding you will have to become creative for finding ways to promote your business. Busy as business owners are most of the time it will be difficult for you to find suitable cost-effective free marketing ideas. In the present article, I will be discussing low-budget techniques for promotion.

Though the techniques I will share with you do not cost you money but they do not cost you time either as it is money. Following the strategies you will be able to market your business quite effectively. The strategies I will share with you have been tested and have returned wonderful results. For your information, I work with Universal Boschi as senior marketing manager. Universal Boschi is one of the prestigious oxygen gas plant manufacturing companies in India. When our budget is constrained I have used the following strategies quite effectively.

Make a free Google My Business account

There is no better tool than Google Business Profile for promoting your business without costing you money. As a result, your products will be visible to the customers on Google Maps, the local part of Google Search, etc. However, it is imperative for you to optimize your Business profile for your listing to show higher up on Google Maps or local results. But you must be verified owner of the business profile.

Effective engagement on social media

Use of social media is the best tool for engaging customers while you can build an online community for growing your business. Moreover, this is also amazing for creating the personality of your brand and establishing trust with the potential customers. Hence, you must open business accounts on social media sites including Facebook, Instagram, LinkedIn, Twitter , YouTube, etc, for connect with the audience. Whenever you have time, you can perform the following tasks:

· Share your blog posts which will deliver traffic to your website

· Establish direct relationship with your followers for expressing the voice of your brand so getting more engagement.

· Frequently request feedback from your audience and run occasional polls.

· Create short posts by skimming your longer content for dissemination of easily digestible information.

Importantly, you must keep in mind that social media yields excellent results by being active. And it means you must be committed and consistent but should also come across as such. Further, you can also collaborate with other members of the community showing your social responsibility.

Tagging people widens your reach

Tagging people, brands, or vendors will help your business to reach out to new audience. It is an amazing technique for increasing your organic followers thus setting the game for getting more customers. And, it is better if you could your friends and followers to tag your social media handle or business location in their posts. Besides, you can also tag your satisfied customers in your posts provided they give their permission.

Use hashtags (#)

Using hashtags is an effective technique for reaching out to potential audience. It is always a good idea to incorporate hashtags in your social media posts including Facebook, Twitter, Instagram, etc. Moreover, you can also use trending or popular hashtags for building your brand personality. But , remember the hashtags must be broad-based. Using specific hashtags might be more relevant when you are offering advice or resources. If you are local business you must never forget to include location-based hashtags.

Effective use of LinkedIn

LinkedIn is one social media site that we do not properly use. It is not enough just to add network connection and we are done. Ideally, you must initiate conversations with connections you make alongside of sharing your blog posts. Besides, you can participate in forum discussions and share quality from others. Through promoting the growth and education of your potential audience, you will be able to erect your brand thus earning trust of your industry. And, you must also motivate your employees to create their profiles.

Implement local SEO

Implementing local SEO is necessary for ranking higher on Google and it is free. Biggest advantage that Google search is made to show the best relevant and high quality content for any query. It provides a level field for small businesses to compete against the big companies. However, it takes to deliver results but the end result will be amazing. Publish blog posts relevant to the location you are doing business in.

Devise an effective Email Marketing plan

Email marketing is the best technique for getting customers to engage with your business. And, doing so also helps them stay connected with the customers. It is not a new method but it still is the most effective tool for promoting your business and getting excellent returns.

Write engaging and original content

Creating high quality content is a very good tool for marketing which does not require you to spend huge money. The strategy will not only enable you to showcase your expertise, authority and the intention to benefit your audience. Moreover, Google also incentivizes the high quality by ranking it higher in Google search.

Write a blog

One of the best content marketing strategies is to start a blog. This is an ideal blog for small businesses for improving SEO and driving traffic to their website. This is also an excellent method for engaging your users, improving SEO score and increasing visibility of your website. Moreover, it is a free tool for promoting your business by sharing interesting details how you tackle day-to-day challenges of business. And, you do not need to write long and complex posts. Simply, you can write about a different topic in every post.

Post DIY videos

Post videos on your website and social media will add a lot of zest to your marketing effort. Through them you can easily communicate with your customers far more effectively. Besides, there is no need to hire a professional as so many resources are available for learning to make and upload videos. You can make how-to and instructional videos, slide shows and product demo videos establishing instant connect with the audience.